WeChat can also make money, and it is so simple, you do not know?

I do not know from what time, around the domestic residents on the screen of a WeChat and WeChat group, began to become a variety of domestic start-up companies scrambling for the emergence of the ground and sweet cake.

Every morning, li xue would be in the two WeChat groups maintained by herself, and she would carefully send out delicate food pictures across the phone screen.

These products now come from a social e-commerce company behind them called cloud store, which provides unified delivery, logistics and after-sales services. Li xue is only responsible for sharing, interacting with users and collecting demands every day.

Prior to this, she had been laid off from work and stumbled upon the job.

At the very beginning, she set up a WeChat group by herself, which was originally used to exchange experience of parenting, mother-child and other things. Once, she sent some fresh pictures to the group — a bunch of fresh peaches from her hometown in hubei without pesticide.

I didn’t expect this discovery, the neighbors in the group discussed very warmly, one after another in WeChat group red envelope reservation, since then, she often put some of their own experience feel good good goods in the group or WeChat circle of friends to share, and even take the initiative to find some other hometown specialties to share.

Once, Betty casual contact to wang home next to the county, they have a lot of individual peasant farmers, almost every year home will accumulate a lot of peanuts and beef jerky made in home, because there is no market for the wholesale price is too low or stranded in the local, the harvest season of a year, are local wholesalers drove the truck to the village to wholesale price directly get in Australia.

These goods with a layer of wholesalers and supply chain companies to operate, into the provincial capital wuhan and other small and medium-sized supermarkets, finally reach the hands of consumers, a jin of peanuts from two yuan a jin to seven or eight yuan a jin.

For individual farmers like Lao wang, it is difficult for their goods to go directly to large supermarkets, let alone big supermarkets like wal-mart.

Several times, li xue directly Lao wang’s beef dry goods to share their WeChat group, a lot of booking out; Since then, li xue told Lao wang, their house over there after the goods can go her here for a long time.

Until later one day, a company called community group purchase came to the community where li xue lived to find li xue said that they wanted long-term cooperation — in addition to specialties, there are a lot of fresh products on their platform, household supplies can be directly supplied, li xue need to avoid their own constantly find good goods trouble.

Now she felt free to do so.

According to li xue, she still has many such friends in a city like wuhan.

This time involved not only social e-commerce, but also community e-commerce, community group buying and other concepts.

In addition to wuhan, in China’s second-tier cities such as changsha or hefei, even in the county town of three or four line, you may be WeChat friend or neighbor, and even runs a community store boss pulled into a WeChat group, invite you to join a group of origin fruit spell WeChat group, in the group can see someone in to the discussion of listed grapefruit or seasonal fresh fruit, can even see the real image of origin.

Under the recommendation of nearby friends or group members, you can directly click the link in the WeChat group, click the screen to pay directly with WeChat, and the next day you can pick up the goods in the fruit store or convenience store downstairs in your own community.

These companies and people, whose daily life revolves around the green WeChat interface, have a common name, social e-commerce.

In addition to these emerging social e-commerce companies, some e-commerce giants have also joined the team of social e-commerce.

Since 18years, jd has launched a social shopping guide platform called weixuan on the WeChat port, which helps merchants to guide the flow through the social distribution model. Vipshop has also launched a cloud store based on social distribution, which provides individual distributors with supply chain, logistics and after-sales services.

In addition to WeChat, even some major content social media platforms are doing e-commerce, such as douyin and weibo, where shopping links appear one after another.

Compared to the traditional electricity giant and large business super giant, social electricity of participants, they are often in WeChat group of stranger, circle of friends, through WeChat acquaintances relationship chain, ring up rapidly in WeChat this pond users, some spell WeChat group, even relying on local community fruit store to ring up the fans one by one, build group of selling goods, they are active in lower-tier cities even small town, at the edge of the mainstream of the Internet and the mainstream city, grow unchecked.

This shopping scenario and retail model look very simple. However, this model has created more and more start-ups and community residents to pay attention to and join in. Even since the beginning of the 18th century, many local social e-commerce and community e-commerce companies have successively obtained 100-million-dollar financing, which has been paid attention to by the mainstream capital market and made bets with real money.

The WeChat business and e-commerce model is popular in China.

I do not know when, WeChat group and WeChat, began to take the wheel of e-commerce, the rapid rotation, into the domestic start-up companies sweet cake.

This time, it is no longer a superior Internet model copied from abroad, nor a business model deliberately designed by the mainstream BAT Internet giants in China.

From WeChat community began to build their own fans, and their consumers directly by WeChat group interaction, through continuous social sharing and recommend to touch and spread more consumers, at last, by WeChat small programs and WeChat payment directly show commodity and trading, this is the domestic many online and offline brand stores, begin to embody social electricity, into new retail industry and the Internet as a first step, is the path of the they are.

不知从什么时候开始,围绕国内居民手机屏幕上的一个个微信和微信群,开始成为国内各种创业公司争相涌现的掘金地和香饽饽。

李雪每天上午都会在自己维护的2个微信群里,隔着手机屏幕,小心翼翼的发出一张张精致的美食图片。

这些产品现在都来自于背后一个叫云店的社交电商公司,由该公司统一提供发货,物流和售后。李雪每天只负责和用户分享,互动,并收集需求。

在此之前,她赋闲在家后偶然接触到这份工作。

最开始时候,她自己建了个微信群,本来是用于交流育儿母婴等经验,有一次她发了几张新鲜的图片到群里-那是一堆来自湖北老家没打农药的鲜桃。

没想到这一发,群里邻居们讨论得很热烈,纷纷在微信群发红包预定,此后,她经常会把一些自己体验后觉得不错的好货在群里或者微信朋友圈分享,甚至还会主动找一些其他家乡特产来分享。

一次,李雪偶然接触到了老家隔壁县城的老王,他们那有好多个体农民种植户,每年家里几乎都会堆积很多自家产的花生和牛肉干,因为批发价太低或者没有销路而滞留在当地,每年的丰收季,都是当地的批发商开着货车来村子里以批发价直接拉上车收走。

这些货随着一层层的批发商和供应链公司运作,进入省城武汉等各种中小超市,最终抵达消费者手里时候,一斤花生从两元一斤翻到七八元一斤。

像老王这样四线县城的个体农户,他们的货很难直接进入大型的超市,更别说沃尔玛这样的大商超。

有几次,李雪直接把老王家的牛肉干货分享到了自己的微信群了里,一下子预订出去了好多;此后,李雪告诉老王,他们家那边的货以后可以长期走她这里啦。

直到后来某天,一家叫社区团购的公司来到李雪所在小区找李雪说是要长期合作——除了特产,他们平台还有很多的生鲜,家庭生活用品都可以直接供应,免去了李雪需要自己去不断找好货的烦恼。

现在她感觉这样状态很自由。

据李雪说,在武汉这样的城市,她身边这样的朋友还有很多。

而这一次涉及到的除了社交电商,还有社群电商、社区团购这样的概念。

除了武汉,在长沙或者合肥这样的中国二线城市,甚至在三四线县城小镇,你可能被微信好友或邻居,甚至经营着社区小卖部的老板拉进了一个微信群,邀请你加入一个产地水果拼团微信群,在群里可以看到有人在对当季新鲜上市的柚子或水果进行讨论,甚至可以看到一张张真实的原产地图片。

在身边朋友或者群成员的推荐下,可以直接点进微信群里的链接,点击屏幕用微信支付直接付款,第二天就可以在自家小区楼下的水果店或者便利店到货自提。

这些公司和人群,他们每天的日常几乎都是围绕着绿色的微信界面而展开,他们都有一个共同的名字,叫社交电商。

除了这些新兴的社交电商公司,一些电商巨头也加入了社交电商的队伍。

18年开始,京东在微信端口,推出了一个叫微选的社交导购平台,通过社交分销模式帮助商家导流。唯品会也推出了基于社交分销的云品仓,为个人分销者提供供应链、物流配送、售后等服务。

除了微信之外,甚至一些主打内容的社交媒体平台也在做电商,如抖音,微博上也出现一个个购物链接。

相比于传统的电商巨头和大型商超巨头,社交电商的参与者,他们往往寄居于微信群、朋友圈,通过微信熟人关系链,在微信这个池塘里快速圈起用户,一些拼团微信群,甚至就依托一个个本地社区水果店来圈起粉丝,建群卖货,他们活跃于中国二三线城市甚至小县城,在主流互联网和主流城市的边缘,肆意生长。

这样的购物场景和零售模式,看起来很简陋。而就是这样的模式,却造就了越来越多的创业公司和社区居民关注并加入;甚至在18年开始,许多地方性的社交电商和社区电商公司陆续获得了亿级融资,被主流资本市场关注并用真金白银下注。

这种寄居于微信的生意和电商模式,在国内大行其道。

不知从什么时候开始,微信群和微信,开始搭上电商的轮子,飞速转动,变成国内创业公司的香饽饽。

这一次,它不再是来自国外复制而来的高大上的互联网模式,也不再是被国内主流的BAT互联网巨头刻意设计出来的商业模式。

从微信开始建立自己的粉丝社群,通过微信群直接和自己消费者互动,通过持续的社交分享及推荐来触达和传播更多消费者,最后通过微信小程序和微信支付直接展示商品并交易,这是国内很多线上品牌和线下实体店,开始融入社交电商,融入新零售和产业互联网的第一步,是他们正在走的路。

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